When MPM Insurance Company of Kansas started their medical liability insurance company focused exclusively in the state of Kansas, they tapped Marketing28 to help with the launch.
One of the many tactics implemented was a giveaway for trade shows and personal sales calls: a packet of sunflower seeds.
Why sunflower seeds? Besides demonstrating the fact that MPM Insurance Company of Kansas is committed to growing their business in that state, sunflowers also have a specific meaning for Kansas: they’re the state flower.
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